Audience’s pain points the AI Persona
Builder will provide you with a complete persona, including age, income, profession, location, goals, challenges, motivations and pain points. Even better: you can create as many personas as you need. If your brand has multiple products or services, you can link to the specific page for each one, and input the pain points accordingly. This way, the AI will be able to provide you with a complete set of personas tailored to each of your needs. If you’re used to a lot of work and taking many days to create a persona, give it a try. It can do wonders for your marketing strategy for the next year.Do you already have a persona? Give it a try and see how the proposed results can add/update what you already have. If this seems like something you might have a use for, you can check this article by the amazing Content Strategist Germano Ferreira, where he explains in depthWhatsapp Number List all the advantages of using an AI-generated persona. But this is not the end-all-be-all of what AI can do for your content strategy. Where it really shines is when it comes to keyword research. Machine learning and keyword research: a match made in Heaven The main advice I always give my clients when it comes to creating a keyword list is to put yourself in your persona’s shoes.
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If you’re the one looking for the kind of service or product you have, what would you research and how? This is a simple and yet great first step to begin mapping out possible keywords. However, when you need to advance your SEO strategy, that is not enough anymore. The main reason is that customers are not predictable: they can search for the same thing in many different ways. Machine learning can help you understand which sentences and words people are using to get to what you have to offer. With its help, you can not only map out which keywords to use, but also weigh in how competitive these words are, what is the cost per click of each, and their search volume.
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