Everyone has an opinion on the news,
How to exploit confirmation bias in your marketing and sales strategy?Strengthen your Marketing positioning Youve probably heard the adage when you please everyone, you really dont please anyone. To attract the attention of your prospects and seduce them thanks to confirmation bias, it is essential to have a strong marketing positioning and to firmly assert your vision. This way, you will naturally attract the trust of those who think like you!Contextualize your content What distinguishes impactful content from average content is its ability to speak right to the reader. I like to talk here about thethats exactly it !effect. .When a prospect tells me thats exactly it! » after reading an article, an email, watching one Albania WhatsApp Number of my YouTube videos or during a sales meeting, I know that I have every chance of signing it. For this, I do not hesitate to sprinkle my messages with elements of context, small details dear to my core target.Take a position on the news cleverly eh! Well here, we are clearly walking on eggshells, so I recommend that you select the themes carefully before venturing to speak!even your target. So, revealing yours can be a good way to activate the confirmation bias at the same time as the sympathy bias seen previously.
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This is also one of the abuses on social networks and the algorithms abuse it to make us addicted . Novelty What makes some Apple customers change their phones every year? Novelty bias is the tendency we have to favor the new over the old. If its new, its because its more current, more relevant or more efficient. Novelty bias is a good way to stand out from your competitors and reengage some dormant prospects. How to integrate novelty bias into your marketing and sales strategy?Update your content and inform your audience Updating your content has multiple benefits, particularly for the SEO of your website .
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