BLOGS Everything you need to know about hashtags: How and when to use them

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We all know what a hashtag is and how to use it, right? You probably know the famous #love , #selfie , #feelingblessed and all these nice keywords, which we see everywhere on social media. But the truth is that they are used incorrectly many times, not only by ordinary people, but also by brands. And this for various reasons: either they use the wrong hashtags, or put too many, or add them in the description just to be there, without a clear goal in mind. So today I have prepared a guide with everything you need to know about hashtags, so that they can really help your business and bring you those awareness and branding benefits that you keep hearing about at conferences  Let's take them one by one: 1. What is a hashtag and when did it appear? The first hashtag appeared in 2007 on Twitter, at the suggestion of Chris Messina, former designer at Google and Uber. Since then, the vast majority of social media networks have started to allow the use of hashtags: Instagram, Facebook, LinkedIn, even Pinterest, Tumblr and Google Plus.


The main purpose of this keyword with the "#" sign in front is to group several posts with the same topic, to be easier to follow, and to facilitate the interaction between users interested in the same topic . Thus, by clicking on the hashtag we can explore the posts that refer to the same discussion topic, the same event or news. 2. How you can use hashtags to increase the notoriety of your brand In principle, you can use one of these Phone Number Data two options (although it would be good to adopt both in your strategy): A. You can use existing hashtags , which are already used by a considerable number of people, and which can help you increase your visibility on social media. When you want to expose your social media posts to a larger number of people, adding existing (and quite popular) hashtags is a good solution to attract organic and quality reach.



You can also try real-time marketing, and link to an event or popular news during that period (eg #CoffeeDay , #ValentinesDay ). If you use a trending hashtag, there are good chances that your post will appear in the feed of people who do not follow you, and you will expose yourself to a new audience. What you must remember, however, is that, once you have captured the attention of that audience, it is important to offer them something creative, funny and useful. In other words, it's your chance to show them what valuable content you can create, and attract them to your page, to follow you. B. You can create your own hashtag , which you can use in a campaign, a contest or to centralize all the posts related to a certain topic. If you want to create your own hashtag, keep in mind that it must be short, easy to remember and write, not have negative connotations (a little research beforehand is mandatory, if you don't want to look like Entenmann's ), and representative of your campaign or contest.