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Customer service expectations and perceived service. If expectations are greater than performance, perceived quality is less than satisfactory, and the result is customer dissatisfaction. What is customer satisfaction Customer satisfaction is generally considered one of the most important long-term goals of businesses . The marketing concept suggests that a satisfied customer will be more likely to return to purchase products.

Use services again than those who are dissatisfied. It is also concluded that it is generally accepted that satisfaction is a psychological state that results from the consumer's experiences after consumption. On the other hand, basic moible number data conceptualizations focus on one or both aspects: customers' initial expectations regarding product attributes and customer perceptions of product performance relative to these expectations.



There are many different factors that influence customer satisfaction: friendly, courteous, knowledgeable and helpful employees, as well as billing accuracy, on-time billing, competitive prices, quality of service, good value for money. price and fast services. To win customer satisfaction, companies must first and foremost understand and satisfy customer needs and desires. Meanwhile, customer desires refer to the form taken by human need.